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2016 Mercedes
Starting from $51,800.00
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Mercedes AMG: Design.

The staff in the Affalterbach design department create the individual character of the AMG - and interpret it anew for every single car. Seen from the outside, the sporty proportions, sharp visual features - twin louvre and A-wing - and technology details that distinguish an AMG from a series-production Mercedes-Benz. Even when stationary our vehicles are explicit about their true purpose: Driving Performance.

Design and high-performance challenge.

In particular, the technology of the AMG Performance vehicles differs fundamentally from that of all other cars. This represents a great challenge for the staff of the AMG Design department: they have to integrate high-performance technology in the vehicles and at the same time create a muscular exterior. In order to succeed in the endeavour to translate complex technical demands into an autonomous design idiom and thus create authentic dream cars, at AMG the basic principle is paramount: Form follows performance.

The history of AMG: 45 years of driving performance

The story of AMG begins with two Daimler-Benz engineers. Hans Werner Aufrecht and Erhard Melcher worked in the Daimler-Benz Group's development department in the 1960s and prepared the 300 SE racing engine – until Mercedes-Benz suspended all motorsport activities. The two young men then decided to go it alone - and quickly established their own engineering firm. While Aufrecht was passionately interested in motorsport, Melcher was well known for his brilliance in the field of engine development. Their company was regarded as a daring enterprise at that time: Many people saw the modification of something as perfect a Mercedes as verging on sacrilege.

"Out of passion for motor sports."
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